In a marketplace where visual narratives play a critical role in brand positioning and consumer engagement, C-suite executives and senior leaders must master the strategic use of visual storytelling. This masterclass, led by award winning creative director Jay Soo, focuses on the intersection of leadership and branding, emphasising the creation of visual content that not only captures attention but also conveys the strategic intent and ethos of your organisation.
Participants will explore the psychology behind visual perceptions and learn how to harness cohesive design principles and cutting-edge tools to align visual content with their brand’s core values and strategic goals. Through practical examples and industry insights, this session aims to empower leaders to create brand-defining visual assets that communicate leadership and corporate values compellingly that drive brand loyalty and stakeholder engagement.
Jay Soo, Chief Executive Officer, Moving Bits Pte. Ltd.
Jay Soo is a visionary leader in the creative production industry, celebrated for his ability to blend storytelling with visual artistry. As the CEO and driving force behind Moving Bits since 1998, Jay has earned a reputation for excellence, with nominations for Cannes Lion and awards from the New York Festival. Described by the Smithsonian Channel as “one of the world’s best non-fiction producers,” Moving Bits is also ranked #17 on CAMPAIGN Asia’s list of most creative agencies. Jay’s leadership has been recognised with multiple accolades, including Agency Leader of the Year at Marketing Interactive’s annual Agency of the Year Awards in 2021 and 2023. His clients include prestigious names like The Walt Disney Co., Pan Pacific Hotels Group, and Singapore University of Social Sciences.
Learn the principles based on real-world experience to set the stage for deeper understanding.
Analyse real scenarios showcasing how these principles drive results.
Apply the practical wisdom learned to customise solutions for your organisation's challenges.
