Course Code: EMT401
Synopsis
EMT401 Special and Mega Events will equip students to analyze the place of mega and iconic events within the market place. It will include: categories of mega events, history of mega events; mega events and society; the role of government in the bidding process; mega events as a mechanism for economic and business development; external factors influencing events; mega events as a driver for change.
Level: 5
Credit Units: 5
Presentation Pattern: EVERY JAN
Topics
- Classification and Characteristics of Special and Mega events
- Costs and Benefits incurred by Host Cities: Sociological, Economic, and Political Significance of Bids
- Marketing for International Events
- Management and Operations for International Events
- Role of Government and Citizen Involvement
- International Events and Impact on Global Media
- Case study: National Day Parade
- Case study: Festive Celebrations - Christmas/ New Year
- Case study: Great Singapore Sale
- Case study: Singapore APEC
- Case study: Singapore Asian Games and Youth Olympics
- Case Study: Singapore General Elections
Learning Outcome
- Categorize and explain the characteristics of special and mega events
- Compare different special and mega events
- Appraise international events and its impact on global media
- Analyze the place of mega and iconic events within the market place
- Plan and manage special and mega events
- Evaluate the costs and benefits incurred by host cities of special and mega events