Dr Zhang Yimiao

Selected Publications

• Zhang Yimiao, Ren Jing, Liu Wenting, Ding Ding (2024). “Unveiling the Common Features of Blockchain Games: A Topic Modeling and Market Analysis”. The KMIS International Conference 2024, November 14-15, 2024, Seoul, South Korea.
• Guan Chong, Ng Mei Zhen, and Zhang Yimiao, "Research Trends in Competency-Based Education and Training: A Data-Driven Historical Analysis," International Journal of Social Science and Humanity, vol. 14, no. 6, pp. 268-273, 2024.
• Zhang Yimiao, Ren Jing, Ding Ding (2024). “Understanding the Trading Sustainability of Music NFTS”. The 9th International Conference on Smart Finance, July 27-28, 2024, Hefei, China
• Ren Jing, Zhang Yimiao, Liu Wenting, Ding Ding (2024). “To Buy or Not to Buy? Exploring the Trading Trends in Music NFT Market”. The 9th International Conference on Smart Finance, July 27-28, 2024, Hefei, China
• Zhang Yimiao, Ren Jing, Liu Wenting, Ding Ding (2024), “Application of Text Mining Analysis in Understanding Gamefi Adoption”. International Journal of Data Analysis Techniques and Strategies (forthcoming).
• Guan Chong, Ng Mei Zhen, Zhang Yimiao (2024), “Research Trends in Competency-Based Education and Training: A Data-driven Historical Analysis”, the 2024 11th International Conference on Education and Psychological Sciences, May 10-12, 2024 Phuket, Thailand.
• Zhang Yimiao, Ren Jing, Li Jin, Shen Junge, “Free-to-Play or Play-to-Earn? Understanding the Mass Adoption of GameFi”, the 29th International Conference on Recent Advances in Retailing and Consumer Science, July 24-27, 2023, Lyon, France
• Ren Jing, Zhang Yimiao, Liu Wenting and Lo Swee Won, “A Novel Recommendation System for Music NFT Marketplace”, the 22nd International Conference on Electronic Business, October, 2022
• Ren Jing and Zhang Yimiao, “Is All-Win Possible? A Novel Smart Contracts-based Music Recommendation System”, in proceeding of 11th International Conference on Information Communication and Management (ICICM2021), Tokyo, Japan, August 2021. (Best presentation)
• Ren Jing, Zhang Yimiao, “Smart Contracts-based Customized Music Recommendation for Long-Tail Artists”, In 2020 the 8th International Conference on Information Technology: IoT and Smart City (ICIT), Xi’an, China, Dec 25-27, 2020. (Best presentation)
• Zhang Yimiao and Goh Kim Huat, “Impact of Online Reviews on Consumer Post-purchase Attitude Change and Transaction Failure”, the International Conference on Information Systems (ICIS) 2019, Munich Germany, December 15-18, 2019.
• Zhang Yimiao, Lin Yan and Goh Kim Huat, “Impact of Online Influencer Endorsement on Product Sales: Quantifying Value of Online Influencer”, Workshop on E-Business (Pre-ICIS conference), Santa Clara, CA, USA, December 12, 2018.
• Zhang Yimiao, Lin Yan and Goh Kim Huat, “Impact of Online Influencer Endorsement on Product Sales: Quantifying Value of Online Influencer”, Pacific Asia Conference on Information Systems, Yokohama, Japan, June 26-30, 2018.
• Zhang Yimiao, and Goh Kim Huat, "Attracting Versus Sustaining Attention in the Information Economy." Workshop on E-Business (Pre-ICIS conference), Seoul, South Korea, December 10, 2017.