2016 PhD (Marketing), National University of Singapore
2014 PhD visiting (Marketing), Rotman School of Management, University of Toronto
2010 Master (Economics), National University of Singapore
2008 Bachelor (Economics), Huazhong University of Science and Technology
Academic and Professional Experience
2018 - Present Head of Programme, Doctor of Business Administration School of Business, Singapore University of Social Sciences
2016 - 2018 Head of Programme, Visual Communication with Business School of Business, Singapore University of Social Sciences
2020 - Present Senior Lecturer School of Business, Singapore University of Social Sciences
2016 - 2019 Lecturer School of Business, Singapore University of Social Sciences
2008 - 2015 Tutor School of Business, National University of Singapore
Selected Publications
Wang, Y., Yun J., Shi, J., Ow, T. & Yang Y. (2024). The Impact of Technological Innovations on Consumer Behavior in E-Commerce: A Systematic Review. Journal of Organizational and End User Computing. (Forthcoming) [ABDC: B]
Wang, Y., Ge, C., Chu, Y., & Su, N. (2024). Haidilao: Internationalization Strategy for Cuisine and Culture. Ivey Publishing. (Forthcoming)
Shi, J., Zheng, J, Wang, Y. & Lee, D. (2024). The Evolution and Future of Cryptocurrency-Based Fundraising Mechanisms. Journal of British Blockchain Association. https://doi.org/10.31585/jbba-7-2-(3).
Tan, H., Sun, X., & Wang, Y. (2024). Trust Building Across and Within Cultures: A Study of Guinea, West Africa and China. International Journal of Cross-Cultural Management. https://doi.org/10.1177/147059582412859 [Cultural Studies (Q1), Arts and Humanities (Q1)]
Yu, E., Wang, Y., Shi, J., Wang, X. (2024). Blockchain-based AI Agent and Autonomous World Infrastructure. In 2024 IEEE Conference on Artificial Intelligence (CAI).
Wang, Y. and Shi, J., and Yu, J. and Wang, X. (2024). Blockchain-Enabled Decentralized AI Ecosystems: A Conceptual Framework and Bittensor Case Study. Available at SSRN: https://ssrn.com/abstract=4938275 or http://dx.doi.org/10.2139/ssrn.4938275 (Preprint).
Shi, J., Wang, Y., & Ow, T. (2024). MBTI and DAOs: A New Frontier in Organizational Behavior. Available at SSRN 4908080 (Preprint).
Ding, Q., Ding, D., Wang, Y., Guan, C., & Ding, B. (2023). Unraveling the Landscape of Large Language Models: A Systematic Review and Future Perspectives. Journal of Electronic Business & Digital Economics. DOI: 10.1108/JEBDE-08-2023-0015.
Liu, K., Yu, M., Jin, Y., Wang, Y., Yan, J., & Liu, X. (2023). Tokenomic Model of Friend.Tech Social Platform: A Data-driven Analysis. Conference proceeding from Blockchain Data Analytics Workshop, IEEE International Conference on Data Mining 2023.
Wang Y. (2022). AI Reactance When People Are Under Evaluation. Conference proceeding from Colloquium on European Research in Retailing 2022. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4574594
Deng, S., & Wang, Y. (2021). Impact of Situational Consumer Animosity and Ethnocentrism on Consumer Boycotts. Available at SSRN: https://ssrn.com/abstract=4602169 or http://dx.doi.org/10.2139/ssrn.4602169.
Wang Y., Guan C., Hung Y., & Wei J. (2017). Should Independent Film Studios Use Super Stars? Conference proceeding from Australian and New Zealand Marketing Academy.
Hung Y., Guan C., Wang Y., Wei J., & Ding D. (2017). Winning Box Office with Right Movie Synopsis - A Text Analysis Perspective. Conference proceeding from Australian and New Zealand Marketing Academy. [Best Paper in the track]..
Book Chapter
Wang, Y. and Yu, E. (2024). Financial Innovation through AI and Blockchain: Opportunities and Challenges, Handbook of Blockchain, Digital Finance, and Inclusion, Volume 3. Elsevier. (Forthcoming)
Shi, J. and Wang, Y. (2024). Opportunities and Challenges of Fintech in Southeast Asia. Fintech and the Emerging Ecosystems around Centralised and Decentralised Financial Technologies. Springer Nature. (Forthcoming)
Guan, C., Jiang, Z., Ding, D. and Wang, Y. (2020). The Emerging Business Models, Chapter 8, World Scientific. https://www.worldscientific.com/worldscibooks/10.1142/11372#t=aboutBook.
More Information
Adoption and influence of emerging technologies
Consumer and organizational behaviour
Emerging markets
2024 - 2025: PI, "The Effect of AI Therapy on Mental Health Outcomes." MOE Start-Up Research Funding ($20,000 SG dollar)
2024: Co-PI, "Empowering Adult Learning with Generative AI: Strategies for Enhancing Skills Development and Employment Outcomes in Singapore’s Digital Economy." Submitted to WDARF Grant (Proposed $1,094,600 SG dollar)
2018 - 2022: PI, "AI Reactance: The Role of Autonomy Threat from Being Controlled by A Machine." Center for Applied Research, SUSS ($24,280 SG dollar)
2020: Collaborator, "The Current Status, Changes, and Response Strategies of China-ASEAN Civil Cooperation during the COVID-19 Pandemic and Post-Pandemic Period." Hua Zhi Global Governance Research Institute of Nanjing University ($20,000 SG dollar)
“Enhancing Critical Thinking in Business Education: GenAI as Cognitive Offloading Tool and Adaptive Scaffold” (The abstract was accepted and invited for a full paper at the British Journal of Educational Technology [ABDC: A])
“To Do or Not? NFT Platform’s Anti-Counterfeits Strategy” (with Xu Xiaoyan) submitted to Technovation [ABDC: A].
“Adoption of Big Data Analytics by Small and Medium Enterprises and the impact on Firm Performance” (with Stephen Ho and Wee Chow Hou) submitted to Industrial Management & Data Systems [ABDC: A].
“Vocational Aspirations and Ideals: An Empirical Investigation into Students' Vocational Callings” (with Bian Jiang) submitted to Economics of Education Review [ABDC: A].
“Impact of Situational Consumer Animosity and Ethnocentrism on Consumer Boycotts” (with Deng Siqin) submitted to Journal of Business Review [ABDC: A*].
“Blockchain-Enabled Decentralized AI Ecosystems: A Conceptual Framework and Bittensor Case Study” (with Willie Shi, Eric Yu and Wang Xun) submitted to Technovation [ABDC: A]
“Olympic Opening Ceremonies: A Multidimensional Analysis of Brand Management and Cultural Communication in the Digital Age” (with Willie Shi) submitted to Global Business and Organizational Excellence [ABDC: A].
Registered Report: “The Effect of Artificial Intelligence Therapy on Mental Health Outcomes” (with Vanessa Liu) submitted to Nature Human Behaviour [Psychology, Experimental (Q1), IF 21.4].
“Assessment of Web3 Platform Data Management Efficiency with Simulation” (with Willie Shi and Terence Ow) submitted to Distributed Ledger Technologies: Research and Practice.
“Digital Financial Resilience in the Face of Natural Disasters: Evidence from Online Lending Behaviour in Indonesia” (with Xu Weibiao and Willie Shi)
“Who Follow the Policy? Decoding Varied Responses to the Double Reduction Policy in Chinese Publishing Industry” (with Chu Yanlai)
“The Impact of Movie Poster Features on Film Performance: The Impact of Movie Poster Features on Film Performance: A Multidimensional Analysis with Computer Vision” (with Ding Ding and Guo Jiancang)
“AI and MBTI: A Synergistic Framework for Enhanced Team”
“Advancing the Frontiers of Genomic Leadership: Integrating Biological Insights and Technological Advancements” (with Willie Shi)
Blockchain-based AI Agent and Autonomous World Infrastructure. In 2024 IEEE Conference on Artificial Intelligence (CAI) (2024)
Blockchain Technology in AI: From Decentralized Systems to Autonomous Worlds. SUSS-UOB-SMF Global Leadership Symposium (2024)
“What does NFT offer? The effect of cobrand and digital product extension”, presentation at Recent Advances in Retailing and Consumer Science Conference (2023)
“NFT marketplace’s anti-counterfeiting strategy and how players react”, presentation at International Conference of Crypto-marketing, Columbia University (2022)
“AI Reactance: The Role of Autonomy Threat from Being Controlled by A Machine”, poster presentation accepted, EMAC (2020)
“How does social impact group buying (social e-commerce)?”, presented at Marketing Science, Rome, Italy (2019)
"I know It's not real, but I like it!", poster at Association for Consumer Research Conference, Dallas, USA (2018)
“Should Independent Film Studios Use Super Stars?”, presented at ANZMAC Conference, Australia (2017)
"Winning Box Office with Right Movie Synopsis", ANZMAC Conference and awarded best paper, Australia (2017)
“A Change-Point Model of Online Rating Dynamics”, presented at Marketing Science Conference, Baltimore, USA (2015)
“Privacy Concern and Quality Competition”, presented at Chinese Journal of Marketing Conference, Xiamen, China (2014)
“Price Controls and Tacit Collusion: A Meta-analysis of Oligopoly Experiments”, presented at The Seventh International Symposium on Multinational Business Management, Nanjing, China (2011)