Educational Qualifications

  • 2014                    
    PhD, Industrial Systems Engineering and Management, National University of Singapore
  • 2008                    
    MSc, Information Systems, Beijing University of Aeronautics and Astronautics

Academic and Professional Experience

  • 2023 - present      
    Head, Artificial Intelligence for Business, Singapore University of Social Sciences
  • 2019 - 2022          
    Senior Lecturer, Singapore University of Social Sciences
  • 2017 - 2019          
    Director, Revenue Management Solutions, Singapore
  • 2013 - 2017          
    Business Analytics Manager, Procter & Gamble, Singapore
  • 2008 - 2012          
    Research Scholar, National University of Singapore, Singapore

Selected Publications

Journal Papers:

  • Zhang T.; Chen J.; Ye Z.; Liu W.; Tang J. (2025), Prior Knowledge-informed Multi-task Dynamic Learning for Few-shot Machinery Fault Diagnosis. Expert Systems With Applications,124349, ISSN 0957-4174, https://doi.org/10.1016/j.eswa.2025.126439. (ABDC: A, CiteScore 14.8, Impact Factor 8.8)
  • Guan, C., Liu, W., Cheng, Y. C., & Heng, B. (2025). Mining Digital Ad Contents: Finding the Sweet Spot of Authenticity via Personality Profiling. Journal of Current Issues & Research in Advertising, 1–23. https://doi.org/10.1080/10641734.2024.2448138 (ABDC rating: B, Impact factor: 4.3)
  • Li, Y., Yang, Z., Zhang, S., Liu, W. (2024). A Study of the Capacitated Vehicle Routing Problem with Time-Window and Three-Dimensional Loading Constraints in Land–Sea Transport. Sustainability, 16(23), 10272.
  • Zhang Y., Ren J., Liu W., Ding, D. (2024), “Application of Text Mining Analysis in Understanding Gamefi Adoption”. International Journal of Data Analysis Techniques and Strategies (forthcoming), DOI: 10.1504/IJDATS.2025.10064876
  • Xiao, P., Wang, Y., Liu, W., Ye, Z. S. (2024). Remaining Useful Life Prediction Based on Forward Intensity. Technometrics, 1-23. (ABDC rating: A; Impact Factor 2.3)
  • Mou, J., Liu, W., Guan, C., Westland, J. C., & Kim, J. (2024). Predicting the cryptocurrency market using social media metrics and search trends during COVID-19. Electronic Commerce Research, 1-27. (ABDC rating: A; Impact Factor 3.5)
  • Guan, C., Liu, W., Yu, Y., Ding, D. (2024). Tokenomics in the Metaverse: understanding the lead-lag effect among emerging crypto tokens. Financial Innovation, 10(1), 88. (Impact Factor 6.8)
  • Lin, H., Wu, S., Zhang, S., Liu, W. (2023). Design of Reverse Network for Recyclable Packaging Boxes under Uncertainties. Sustainability, 15(15), 11781. (Impact Factor 3.9)
  • Guan, C., Hung, Y. C., Liu, W. (2022). Cultural differences in hospitality service evaluations: mining insights of user generated content. Electronic Markets, 32(3), 1061-1081. (ABDC rating: A; Impact Factor 8.5)
  • Guan, C., Liu, W., Cheng, J. Y. C. (2021). Using social media to predict the stock market crash and rebound amid the pandemic: the digital ‘haves’ and ‘have-mores’. Annals of Data Science, 1-27. (Impact Factor 3.4)
  • Ding, D., Guan, C., Chan, C. M., Liu, W. (2020). Building stock market resilience through digital transformation: using Google trends to analyze the impact of COVID-19 pandemic. Frontiers of Business Research in China, 14(1), 1-21. (Impact Factor 5.5)

 

Books/Book Chapters:

  • Liu Wenting (2021). Digital Payment, in Lee David Kuo Chuen, Ding Ding & Guan Chong. (Eds). Financial Management in the Digital Economy (Singapore University of Social Sciences - World Scientific Future Economy Series). vol. 6, World Scientific Publishing.

 

Conference Papers:

  • Wang, W. J., Wu, C. K., Liu, W., Hung, Y. C., Ren, J., & Horng, J. T. (2023). Public Sentiment Toward ChatGPT on Social Media X: An Evidence of Mixed Emotions. 34th Australasian Conference on Information Systems, Wellington, New Zealand, Dec 5-8.
  • Chang, H. and Liu, W. (2023). Balancing Short-Term Earnings Pressure with Long-Term Socially Responsible Behavior: An Examination of Managerial Cognitive Biases. 15th CEA (Europe) and 34th CEA (UK) 2023 Annual Conference, Gottingen, Germany, Jul 14-16.
  • Hung, Y., Ding D., Liu W., Guan, C. (2022). Overjoyed By Customised Service? The Role Of Individualism, Australian & New Zealand Marketing Academy (ANZMAC) 2022, Perth, Australia, Dec 5-7.
  • Ren J., Zhang Y., Liu W., Lo S. (2022). Is All-Win Possible? A Novel Recommendation System for Music NFT Platform, The 22nd International Conference on Electronic Business (ICEB) 2022, Bangkok, Thailand, Oct 13-17.
  • Mou Jian, Guan Chong, & Liu W. (2021). Predicting Cryptocurrency Market Using Social Media Sentiments and Search Trends during Covid-19. The 22nd International Conference on Electronic Commerce (ICEC 2021), Chengdu, China.
  • Xiao Tong Yu, Guan Chong & Liu W. (2019). Marketing Strategy of Organic Agricultural Products on E-Commerce Platforms, ICEB 2019 Proceedings.
  • Liu W., Chai Kah-Hin (2010).Identifying and measuring Reach and Richness:Toward a knowledge sharing mechanism selection model. Portland International Conference on Management of Engineering and Technology 2010, Phuket, Thailand

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