Educational Qualifications

  • 2014                            
    PhD, Marketing, National University of Singapore
  • 2006                            
    MSc, Econometrics, Erasmus University Rotterdam
  • 2005                            
    BSc, Business Administration, Erasmus University Rotterdam

Academic and Professional Experience

  • Apr 2019 - Present
    Head of Programme, Master of Digital Marketing,
    School of Business, Singapore University of Social Science
  • Jan 2019 - Present
    Senior Lecturer, School of Business, Singapore University of Social Science
  • Oct 2017 - Dec 2018
    Lecturer, Marketing Programme, School of Business, Singapore University of Social Science
  • Jan 2014 - Jul 2017
    Assistant Professor, Department of Business Economics, Erasmus School of Economics, Erasmus University Rotterdam

Selected Publications

  • Jiang, Z., Liu, V., & Miriam, E., (2024). Examining the Usefulness of Customer Reviews for Mobile Applications: The Role of Developer Responsiveness. Journal of Database Management, Vol 35 (1) (ABDC rating A, Impact Factor: 2.6)
  • Jiang, Z., Thomas, S. A., & Chu, J., (2024). Are brand preferences inherent, constructed, or a mixture of both? A memory-based dual-process model. Review of Managerial Science, 1-27. (SCImago Indexed, Impact Factor: 6.4)
  • Guan, C., Mou, J., & Jiang, Z. (2020). Artificial intelligence innovation in education: A twenty-year data-driven historical analysis. International Journal of Innovation Studies, 4(4), 134-147.. (SCImago Indexed, Impact Factor: 4.2)
  • Jiang, Z., Liu, V., Erne, M., Cheng, C., & Lee, J. (2020). Do user reviews matter? Empirical evidence on user involvement in app performance. International Journal of Engineering Research and Development, 16(8), 23-88. (SJIF indexed, Impact Factor: 6.51)
  • Jiang, Z., Liu, V., & Erne, M. (2020). Examining the impact of user reviews on mobile applications development. SAIS 2020 Proceedings, (36).
  • Jiang, Z., Guan, C. and de Haaij, I.L. (2020), "Congruity and processing fluency: An analysis on the effectiveness of embedded online video advertising", Asia Pacific Journal of Marketing and Logistics, Vol. 32 No. 5, pp. 1070-1088. https://doi.org/10.1108/APJML-03-2019-0128(ABDC rating A, Impact Factor: 3.9)
  • Cebollada, J., Chu.Y, & Jiang, Z. (2019). Online category pricing at a multichannel grocery retailer. Journal of Interactive Marketing, 46, 52-69. (ABDC rating A, Impact Factor: 10)
  • Rajiv, S., Chu, J., & Jiang, Z. (2015). Publication, citation, career development, and recent trends: Empirical evidence for quantitative marketing researchers. Customer Needs and Solutions, 1(2), 71-90. (ABDC rating B, Impact Factor: 0.6)

Google Scholar: https://scholar.google.com/citations?user=MW2RLAIAAAAJ&hl=en&oi=ao

 

Book Chapter

  • Guan, C., Ding, D., Gupta, P., Hung, Y., & Jiang, Z. (2023). A Systematic Review of Research on ChatGPT: The User Perspective. In N. Mateus-Coelho & M. Cruz-Cunha (Eds.), Exploring Cyber Criminals and Data Privacy Measures (pp. 124-150). IGI Global. https://doi.org/10.4018/978-1-6684-8422-7.ch007
  • Guan, C., Jiang, Z., & Ding, D. (2020, January). The emerging business models. In World Scientific Future Economy Series (Vol. 2). World Scientific.

 

Working Papers

  • Jiang Zhiying, Lau Kong Cheen, 2021 “Consumer Profiling of Singapore Market”
  • Jiang Zhiying, Vanessa Liu. 2020 “The Voices of Local Retailers - A Survey Study of Annual Singapore Retail Insights”
  • Jiang Zhiying, Navid Asgari and Junhong Chu. 2016. “Unpacking Absorptive Capacity under the Context of Knowledge Alliances: A Dynamic Co-evolution Model,” (finalizing for submitting to Management Science)
  • Jiang Zhiying and Trichy Krishnan. 2016. “Channel Delegation and Market Asymmetry,” preliminary results with first draft

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