Educational Qualifications

  • 2013                     
    National University of Singapore (NUS)
    PhD in Intellectual Property Management
  • 2010                     
    IP Academy Singapore / Faculty of Law, NUS          
    Graduate Certificate in Intellectual Property Law (GCIP)
  • 2007                     
    National Sun Yat-Sen University (NSYSU)
    Master of Social Science:  Mainland China Studies (Industrial Development and Global Competition)
    Relevant Courses: Management of Technology & Innovation, Intellectual Property Laws 

Academic and Professional Experience

  • 2016 - 2022               
    Head of Greater China/ Principal Assistant Director)/ Faculty (Professional Certification), IP Academy, Intellectual Property Office of Singapore (IPOS) International
  • 2017 - 2020          
    Adjunct Associate Professor, IP School, Renmin University of China (RUC)
  • 2013 - 2016          
    Senior Assistant Director, IP Academy, IPOS
  • 2014 - 2017          
    Adjunct Assistant Professor, Engineering & Technology Management, National University of Singapore (NUS)
  • 2011 - 2013          
    Secretary General, Taiwan Technology Law Institute, Taiwan
  • 2008 - 2009          
    Research Fellow, Division of Engineering and Technology Management (D-ETM), NUS

Selected Publications

Journal / Conference Paper

  • Chiu, Y. J., Hong, L. S., Song, S. R., & Cheng, Y. C. (2024)*. Unveiling the dynamics of consumer attention: A two-stage hybrid MCDM analysis of key factors and interrelationships in influencer marketing. Mathematics, 12(7), 981.*corresponding author
  • Guan, C., Liu, W. & Cheng, J. Using Social Media to Predict the Stock Market Crash and Rebound amid the Pandemic: The Digital ‘Haves’ and ‘Have-mores’. Ann. Data. Sci. 9, 5–31 (2022).
  • Cheng, Y.C., Y. H. Lan and S.J. Liu., “Patent market dynamics: In view of the business model of non-practicing entities”, World Patent Information 48(2017) 61-76
  • Lan, Y. H., H.Y. Fong., Y.C. Cheng., and S.J. Liu., “The Impact of Patent Pool & Standard on the Patent Litigation Landscape: A Case Study of the LED Industry” Paper presented at the Portland International Conference on Management of Engineering and Technology [PICMET 2014], Kanazawa, Japan, Jul 27- July 31, 2014
  • Cheng, Y.C., Y. H. Lan., W. T. Liu., and S.J. Liu., “To Sue or not to Sue: Co-opetition in the Patent Market.” Paper presented at the Portland International Conference on Management of Engineering and Technology [PICMET 2012], Vancouver, Canada, Jul 27- Aug 2, 2012.
  • Cheng, Y.C., Y. H. Lan and S.J. Liu., “Patent Market Dynamics: In View of the Business Models of Non-Practicing Entities.” Paper presented at the 1st International Conference on Management of Intellectual Property and Strategy [MIPS2012], IIT Bombay, Mumbai, India, pp. 417-437, Feb 2-5, 2012.(Best Paper Award)
  • Cheng, Y.C., W. T. Liu., S.J. Liu and C.C. Hang., “Quest for the Missing Linkage: Knowledge- Based IP Generation Strategy for Academic Institutes.” Paper presented at the 1st International Conference on Management of Intellectual Property and Strategy [MIPS2012], IIT Bombay, Mumbai, India, pp.381-392, Feb 2-5, 2012.
  • The Changes and Challenges of Wireless System Operators and Wireless Content Providers in a Dynamic Mobile Industry, 2003 National Taipei College of Business Academy Forum, 19 Dec 2003, Taipei, Taiwan
  • The Critical Relationship between System Operators and Content Providers in the e-Commerce Market, 2003 Electronic Commerce and Business Management of Feng-Chia University, 13 June 2003, Taichung, Taiwan

 

Doctoral Dissertation (Ph.D.)

  • The Co-opetition Strategy of Non-Practicing Entities in the IP Value Chain

 

Thesis (Master)

  • Multinational Corporations' Development and Planning of Mobile Telecommunication Industry in China, Master Thesis of Institute of Mainland China Studies, National Sun-Yat Sen University (NSYSU), Kaohsiung, Taiwan, Jan 2007

 

Conference

  • Lee, MY., Chiu, YJ. and Cheng, J. (2023) “Transform the short-term project to sustainable impact- a perspective of university social return of investment.” 15th CEA (Europe) and 34th CEA (UK) 2023 Annual Conference, Gottingen, Germany, 14-16 July 2023
  • Cheng, J. (2023).“IP Power in the Global Economy: Transformation and Sustainable Development”, Global Forum on International IP, Qingdao, China, 19-20 August 2023

 

Books or book chapters

  • Tang, Sue, Bosheng Ding, and Cheng, J. "Decentralized Autonomous Organization (DAO): From Layers to Networks." Global Web3 Eco Innovation, World Scientific Book Chapters (2023): 139-155. (December 2023)

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