Educational Qualifications

  • 2013
    Executive MBA, NUS Business School, National University of Singapore
  • 2007
    Advanced Diploma in Insurance, Chartered Insurance Institute, UK
  • 2003
    PhD in Sociology, University of Queensland Australia
  • 1998
    Master of International Business, Curtin University, Australia
  • 1998
    Master of Mass Communication, Griffith University, Australia
  • 1997
    Graduate Diploma in Marketing, Chartered Institute of Marketing, UK
  • 1996
    BSc in Computer & Information Science, National University of Singapore

Academic and Professional Experience

  • 2004 - Present
    Adjunct Lecturer / Module Leader, MDIS Singapore / Tashkent Campus
  • 2016 - 2018
    Senior Business Development Manager, Frost & Sullivan
  • 2014 - 2015
    Deputy VP, Customer Value Management, Prudential Assurance Company
  • 2012 - 2013
    Director, Corporate Strategy & Market / Centre of Excellence, Mencast Holdings
  • 2009 - 2012
    VP, Communications / Strategy, Asia Capital Reinsurance
  • 2008 - 2009
    Deputy Director, EBIS & Marketing, Singapore Business Federation
  • 2004 - 2007
    Adjunct Senior Lecturer, Informatics & Communication, Central Queensland University, supervised three industrial doctorate students
  • 2003 - 2008
    Marketing & Communications Manager. Royal & Sun Alliance Insurance / RSA Insurance

Selected Publications

  • Heng, B. (2018), Actor-institutional Approach in Investigating Consumer Behaviours, ANZMAC 2018 Proceedings, Adelaide: Australian & New Zealand Marketing Academy
  • Heng, B. (2005), Response to Globalisation: Overseas Chinese Capitalism - Networks, Trust, Control & Familism Response to Globalisation: Overseas Chinese Capitalism - Networks, Trust, Control & Familism, Conference Paper presented in Singapore Management University Edge Conference · Jul 11, 2005
  • Heng, B. (2003), Malaysia’s Packaged Food Industry (in) Global Packaged Food Industry 2003, Commissioned Research, Euromonitor International
  • Heng, B. (2002), Singapore Retail Sector (in) Global Retail Report 2002, Commissioned Research, Euromonitor International

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