Programme Code: GDDM

Overview

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The Graduate Diploma in Digital Marketing (GDDM) programme offered by the School of Business at the Singapore University of Social Sciences (SUSS) aims to equip marketing professionals and business executives on recent development in digital marketing. It supports upskilling to meet work challenges posed by advancements in technology and the disruptive innovations in business applications, processes, as well as business models that are transforming the marketing industry.

This programme Graduate Diploma in Digital Marketing caters to the emerging industrial need for digital marketing talents. It aims to nurture highly specialised digital marketing practitioners. Mid-career marketing professionals, business executives, entrepreneurs or any learners who wish to acquire professional advancement and deepen their knowledge of contemporary practice of Marketing, should join the programme. Social media marketing, marketing analytics, search engine marketing and platform strategy are key topics will be discussed in the programme.

Unique Features of the Programme

  • Stackable Programme - Learners can learn at their own paces. They can progress from Graduate Certificate in Digital Marketing (GCDM), to Graduate Diploma in Digital Marketing (GDDM) and eventually to Master of Digital Marketing, Master of Management (Digital Marketing) or Master of Social Sciences.
  • Professional Accreditation - Courses in Graduate Diploma in Digital Marketing also prepare learners to obtain widely recognised industrial accreditation such as Google Ads Certification, Google IQ Certification and HubSpot Certification in social media and content marketing.
  • Integrated Learning - By providing full-fledged digital marketing courses in one programme, course content is better designed and arranged. Learners can participate in learning activities that integrate all their learnt digital marketing skills in one business case.
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Career Prospects

The programme caters to the emerging industrial need for digital marketing talents. It aims to nurture highly specialised digital marketing practitioners.The employment opportunities for our graduates, based on their working experience, can progress from lower to higher rank managerial positions. The job roles include ecommerce associate, ecommerce executive, ecommerce manager, digital marketing specialist, digital marketing strategist/planner, marketing analyst, digital marketing assistant/executive/manager, etc.

Programme Structure

GCDM students are required to complete 15 cu of coursework. Most courses are based on a 5cu configuration. The programme duration is half a (0.5) year and the maximum candidature period is one (1) year. Students have to maintain a minimum CGPA of 2.5 in their coursework as part of the fulfillment of the GCDM programme.

GDDM students are required to complete 30 cu of coursework. Most courses are based on a 5 cu or 2.5 cu configuration. The programme duration is one (1) year and the maximum candidature period is two (2) years. Students have to maintain a minimum CGPA of 2.5 in their coursework as part of the fulfillment of the GDDM programme.

These are programmes with evening (during weekday) or weekend classes. Students can work in the day and study in the evening.

progstruct_GDDM

Curriculum

Download Curriculum Plan

Admission Requirements

Refer to general admission criteria for graduate programmes. 

Applicants with social outreach or volunteering experience have an added advantage. Applicants will be required to submit a CV detailing their relevant experience (education, training and/or work)

This programme is currently unable to take in international students, i.e., you must be a Singapore citizen, permanent resident or a resident in Singapore (e.g., Employment Pass holder) in order to apply for admission.

Financial Assistance

The University offers course fee concession for selected graduate programmes. Please click here for more details.