Overview
|
Register for our programme briefing session on
8 Mar 2025 (Sat) to have your queries answered by our faculty on
campus. Meanwhile, do visit our Open House webpage at your own time to
read our student and employer testimonials, or watch specially curated
videos on our video wall to experience SUSS through our people. |
The Master of Digital Marketing (MDMK) programme, the
Graduate Diploma in Digital Marketing (GDDM) programme, and the
Graduate
Certificate in Digital Marketing (GCDM) programme offered by the School of
Business at the Singapore University of Social Science (SUSS) provide a formal and structured learning in Digital Marketing. The programmes provide a
wide range of digital marketing courses to equip our students with up-to-date
digital marketing theories and ready-to-apply digital marketing practices.
The Master of Digital Marketing programme aims to nurture highly specialised digital marketing professionals. It offers three distinct focus areas to cater to diverse learning needs. The Strategy Cluster is designed for marketing managers seeking a broad and comprehensive understanding of digital marketing strategies and their applications across various industries. The Analytics Cluster caters to digital marketing analysts, equipping them with advanced quantitative skills to measure, evaluate, and optimize marketing campaigns effectively. Finally, the Design Cluster is ideal for digital marketing content creators, focusing on developing the critical skills required to design user-centric digital products, services, and experiences that are both functional and engaging.
The programme supports upskilling to meet work challenges posed by
advancements in marketing technology and innovations. Marketing professionals,
business executives, entrepreneurs or anyone who wish to deepen their knowledge
of contemporary practice of Marketing, should join the programme.
Unique Features of the Programme
- The programme is stackable and the students can learn at their own paces. They can progress from Graduate Certificate in Digital Marketing (GCDM) to Graduate Diploma in Digital Marketing (GDDM) and eventually to Master of Digital Marketing (MDMK), Master of Management (Digital Marketing) or Master of Social Science (Digital Marketing).
- The programme has three course clusters catering to different marketing roles. These three course clusters are the Strategy, the Analytics and the Design cluster.
- Courses are co-lectured by both SUSS faculties and industry elites from top technology companies.
- Courses in Graduate Diploma in Digital Marketing also prepare learners to obtain widely recognised industrial accreditation such as Google Ads Certification, Google IQ Certification and Facebook Blueprint Certification.
Career Prospects
The programme caters to the emerging industrial need for digital marketing talents. It aims to nurture highly specialised digital marketing practitioners. The employment opportunities for our graduates, based on their working experience, can progress from lower to higher rank managerial positions. The job roles include ecommerce associate, ecommerce executive, ecommerce manager, digital marketing specialist, digital marketing strategist/planner, marketing analyst, digital marketing assistant/executive/manager, etc.
Programme Structure
The Master of Digital Marketing programme offers an integrated framework with three distinct focus areas, the Strategy, the Analytics and the Design cluster.
The programmes are stackable and provide students with different pathways and exit points to accommodate different learning needs. Modular courses may also be taken individually, via SUSS Academy and recognised for credit when applying for admission to the GDDM and MDMK programmes.
For more information on modular courses, please click here.
For information about SkillsFuture funding for these courses, please click here.
| Level | Structure |
|---|---|
| Graduate Certificate |
Modular courses under GDDM programmes may be taken individually, via SUSS Academy. SUSS Academy students who successfully complete 15 cu specified courses and attain a minimum Cumulative Grade Point Average (CGPA) of 2.5 will be eligible to apply for the Graduate Certificate in Digital Marketing. For more information on Graduate Certification and the application form for GCDM, please click here. |
| Graduate Diploma | Students are required to complete 30 cu of coursework from the Digital Marketing Core Courses. Students have to maintain a minimum CGPA of 2.5 in their coursework to obtain the graduate diploma. The minimum candidature period is one (1) year and the maximum candidature period is two (2) years. |
| Master | Students in Master of Digital Marketing are required to complete 60 cu of coursework. The minimum candidature period is
one (1) year and the maximum candidature period is
four (4) years (average time taken is 1.5 - 2 years). Students have to maintain a minimum CGPA of
3.0 in their coursework as part of the fulfilment of the MDMK programme. |
Curriculum
Admission Requirements
Refer to general admission criteria for graduate programmes.
Applicants with relevant work experience but with other qualifications may be considered on an individual basis.
Applicants with social outreach or volunteering experience have an added advantage.
Applicants will be required to submit a CV detailing their relevant experience (education, training and/or work)
This programme is open to Singapore citizens and permanent residents, other residents, as well as international students.
Financial Assistance
The University offers course fee concession for selected graduate programmes. Please click here for more details.