B2B Digital Marketing Strategy (MKT564)

MKT564 B2B Digital Marketing Strategy provides an in-depth exploration of the evolving business landscape and its impact on B2B marketing strategies. The course emphasises the application of digital marketing strategies in the B2B context. Students will learn to develop and implement advanced digital lead generation techniques and manage integrated multi-channel campaigns for customer acquisition. Additionally, students will utilise key performance indicators to measure marketing effectiveness and explore emerging trends in B2B digital marketing, preparing them for future challenges in the industry.

• Evolving Business Landscape and B2B Digital Marketing Strategy
• Personalized Marketing Strategies and Buyer Personas for Key Accounts
• Digital Strategies for Nurturing and Generating High-Quality B2B Leads
• Digital Campaign Management and Integration for Customer Acquisition
• Digital Strategies for Customer Retention
• Measuring B2B Digital Marketing and Future Trends

• Assess evolving business landscape to formulate adaptable B2B digital marketing strategies.
• Create and implement advanced digital marketing strategies for lead nurturing and generation.
• Design and implement digital marketing campaigns for effective customer acquisition.
• Evaluate various digital retention marketing techniques to create a loyal customer base and improve customer lifetime value.
• Appraise various key performance indicators to measure marketing effectiveness.
• Formulate communication and leadership skills for successful implementation of the B2B digital marketing strategy.