Understanding Customer Product Reviews and Ratings: A Case at Amazon
Date: 17 Sep 2020
Venue: Online event (Zoom)
News Type: This talk will discuss a novel method that converts reviews and ratings into statistical data that can be used to forecast rating performance.
School/Department: This talk will discuss a novel method that converts reviews and ratings into statistical data that can be used to forecast rating performance.
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About the Event
This talk will discuss a novel method that converts reviews and ratings into statistical data that can be used to forecast rating performance. With such information, marketing and innovation teams can optimise their investment decisions to address consumer needs accurately and therefore maximise return on investment.