Educational Qualifications

2016
Web Development Immersive, General Assembly, Singapore

2015
Advanced Certificate in Training and Assessment, Institute for Adult Learning, Singapore

2013
PhD (Organisation and Management), University of New South Wales, Australia

2009
Bachelor of Arts (Honours) Psychology, University of Sydney, Australia

Academic and Professional Experience

2023 - Present
Director, Behavioural Insights Centre of Excellence (BICE), Singapore University of Social Sciences, Singapore

2022 - 2023
Deputy Director, Centre of Excellence for Behavioural Insights at Work (BI@Work), Singapore University of Social Sciences, Singapore

2020 - 2022
Deputy Head, Psychology Programme, Singapore University of Social Sciences, Singapore

2019 - 2020
Senior Lecturer, Psychology Programme, Singapore University of Social Sciences, Singapore

2016 - 2019
Associate Faculty, Psychology Programme, Singapore University of Social Sciences, Singapore

2014 - 2023
Business Owner, F&B industry

2013 - 2016
Lecturer, Psychology Programme, Ngee Ann Polytechnic

2010 - 2012
Tutor and Guest Lecturer, Australian School of Business, University of New South Wales, Australia

Selected Publications

Tan, Y.W., Turiahdassu, S., Seah, Y. Z., Lopez, M.C.R., & Zhao, Q. (2024, November). Examining Attitudes and Perceptions Towards Warehouse Safety Behaviour. Paper accepted at The 14th International Conference on Logistics & Transport 2024.

Seah, Y. Z. & Cropley, D. H. (2024). Social priming and creativity: The impact of negative social labels. Manuscript in preparation.

Seah, Y. Z. & Cropley, D. H. (2023). A New Old Way to Foster Creativity: Nudge how we conceptualise and recognise it. In Reisman, F. (Ed.), Unpacking Creativity: Culture, Innovation, and Motivation in Global Contexts (pp. 322-326). London: KIE Publications. Available online: https://kiecon.org/creativity-books/

Koh, W. C. & Seah, Y. Z. (2023). Unintended consumption: The effects of four e-commerce dark patterns. Cleaner and Responsible Consumption, 11, 100145. https://doi.org/10.1016/j.clrc.2023.100145

Seah, Y. Z., Tan, E., Lin, Y., Wong, A., Ho, Y. Y., Lim, W. Y., Lim., Y. H., & Chan, K. M. (2023, February 3-5). Nudging for improved academic performance and motivation [Paper presentation]. 6th IEEE Eurasian Conference on Educational Innovation 2023, Singapore.

Seah, Y. Z., & Tan, E. M. Y. (2023). Nudging for Improved Academic Performance and Motivation in Higher Learning Institutions. EPRA International Journal of Multidisciplinary Research, 9(5), 74-77.

Seah, Y. Z. & Ha, H. (2022). Behavioural insights, organisational resilience, and disaster preparedness. In A. Singh (Ed.), International Handbook of Disaster Research. Springer.

Seah, Y. Z. (2021) COVID-19 and its effects on attitudes toward opportunity-motivated entrepreneurship: Before and after lockdown. Sustainability, 13(16), 8689.

Birney, D. P., Beckmann, J. F., & Seah, Y. Z. (2016). More than the eye of the beholder: The interplay of person, task, and situation factors in evaluative judgements of creativity. Learning and Individual Differences, 51, 400-408.

Birney, D. P., Bowman, D. B., Beckmann, J. F., & Seah, Y. Z. (2012). Assessment of processing capacity: Reasoning in Latin Square tasks in a population of managers. European Journal of Psychological Assessment, 28, 216-226.

Seah, Y. Z. (2013). 'But what is it good for' - An investigation into the process of evaluating potentially creative and innovative products. Unpublished PhD Dissertation, Australian School of Business, University of New South Wales.

Seah, Y. Z., Birney, D. P., & Beckmann, J. F. (2010). From Creativity to Innovation: Maximising creative ideas by improving the evaluation process. Paper presented at the 9th Australian Conference on Personality & Individual Differences, University of Wollongong, Sydney, Australia.

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