Educational Qualifications

  • 2003                    
    Ph.D. in Marketing, Joseph L. Rotman School of Management, University of Toronto, Toronto, Ontario, Canada
    Dissertation: A Bayesian neural network model of consumer choice
  • 1995                    
    B.A.Sc. in Computer Engineering, Faculty of Applied Science and Engineering, University of Toronto, Toronto, Ontario, Canada

Academic and Professional Experience

  • 2022 - Present      
    Vice Dean, School of Business, Singapore University of Social Sciences
  • 2022 - Present      
    Associate Professor, Marketing, Singapore University of Social Sciences
  • 2020 - 2022          
    Head, Marketing Programme, Singapore University of Social Sciences
  • 2019 - 2020          
    Senior Lecturer, Business Analytics, Singapore University of Social Sciences
  • 2016 - 2019          
    Director, Customer Engagement and Strategy, Land Transport Authority of Singapore
  • 2016                    
    Director, Community and Customer Strategies, Land Transport Authority of Singapore
  • 2007 - 2016          
    Academic Director, Institute of Service Excellence, Singapore Management University
  • 2007 - 2016          
    Assistant Professor of Marketing Practice, Singapore Management University
  • 2000 - 2007          
    Assistant Professor of Marketing, Singapore Management University

Selected Publications

  • Wong, A., & Lee, M. T. H. (2022). Building engagement in online brand communities: The effects of socially beneficial initiatives on collective social capital. Journal of Retailing and Consumer Services, Vol 65, March 2022, 102866.
  • Wong, A., & Lee, M. T. H. (2021). Is sharing really caring? Examining the effects of voluntary social initiatives in peer-initiated online brand communities. 2021 Frontiers in Service Conference, Temple University, Philadelphia, Pennsylvania, USA.
  • Lee, M. T. H., & Chen, Y. (2021). The Impact of Pent-up Complaints on Customer Loyalty. The 14th Academy of Innovation, Entrepreneurship, and Knowledge Conference, Sorbonne-Virtual, Paris, France.
  • Lee, M. T. H. (2019). Reinvention is a Team Effort. Challenge Magazine, 2019(5), 32–33.
  • Lee, M. T. H., & Seah, S. K. (2015). A New Service Vision for Singapore. Institute of Service Excellence at Singapore Management University.
  • Lee, M. T. H., Lim, C., Xu, B., & Zhang, Y. (2013). The Impact of Survey Mode on Customer Satisfaction Surveys. Frontiers in Service Conference, Taipei, Taiwan.
  • Lim, C., Lee, M. T. H., & Xu, B. (2013). Measuring the Liability Side of Service Businesses. Frontiers in Service Conference, Taipei, Taiwan.

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