Educational Qualifications

  • 2011
    PhD (Marketing), University of Illinois at Urbana Champaign, USA
  • 2005
    MBA (Honours), Nanyang Technological University, Singapore
  • 1997
    BBus, Nanyang Technological University, Singapore

Academic and Professional Experience

  • 2025 - Present      
    Head, Master of Management Programme, School of Business, SUSS
  • 2024 - 2025          
    Deputy Head, Master of Management Programme, School of Business, SUSS
  • 2022 - Present      
    Associate Professor, School of Business, SUSS
  • 2018 - 2021          
    Associate Lecturer, ESSEC Business School, Asia Pacific
  • 2015 - 2021          
    Senior Lecturer, School of Business, SUSS
  • 2011 - 2015          
    Lecturer, Monash University, Australia
  • 2009, 2011           
    Instructor, University of Illinois at Urbana Champaign, USA
  • 2003 - 2006          
    Tutor, Nanyang Technological University, Singapore
  • 1999 - 2003          
    Sales Team Leader, Johnson & Johnson Singapore Pte Ltd
  • 1997 - 1999          
    Sales Engineer, Ranoda Electronics Singapore Pte Ltd

Selected Publications

  • Wong, J. and Wong, A. (2024) “Consumer resistance to service robots: A stressor-based perspective on engagement and wellbeing”, Journal of Consumer Marketing, Vol. ahead-of-print, No. ahead-of-print.
  • Wong, A. and Wong, J. (2024) “Service robot acceptance in museums: An empirical study using the Service Robot Acceptance Model (sRAM)”, Journal of Services Marketing, 38(5), 619-635.
  • Wong, J., Wang, J. J., and Lalwani, A. K. (2022). The interactive effects of power and self-construal on consumers’ brand logo size preference. Journal of Business Research, 150(Nov), 279-296.
  • Newton, J. D., Wong, J., and Cassidy, R. (2018). Decking the halls with boughs of holly reduces dissatisfaction with service failures. Journal of Service Research, 21(4), 389-404.
  • Newton, F. J., Newton, J. D., and Wong, J. (2017). This is your stomach speaking: Anthropomorphized health message reduce portion size preferences among the powerless. Journal of Business Research, 75(June), 229-239.
  • Newton, J. D., Wong, J., and Newton, F. J. (2016). Listerine - for the bridesmaid who’s never a bride: Disparaging humour increases brand attitude and recall among the powerless. European Journal of Marketing, 50(7/8), 1139-1158.
  • Wong, J., Newton, J. D., and Newton, F. J. (2016). Powerlessness following service failure and its implications for service recovery. Marketing Letters, 27(1), 63-75.
  • Newton, J. D., Wong, J., and Newton, F. J. (2015). The social status of health message endorsers influences the health intentions of the powerless. Journal of Advertising, 44(2), 1-10.
  • Wong, J., Newton, J. D., and Newton, F. J. (2014). Effects of power and individual-level cultural orientation on preferences for volunteer tourism. Tourism Management, 42(June), 132-140.
  • Shavitt, S., Torelli, C., & Wong, J. (2009). Identity-based motivation: Constraints and opportunities in consumer research. Journal of Consumer Psychology, 19(3), 261-266.

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