Educational Qualifications

2019
Ph.D. in Business, Singapore Management University

2006
MBA, Southern Illinois University Carbondale

1998
BBA (Marketing), National University of Singapore 

Academic and Professional Experience

2023 – Present
Senior Lecturer, Singapore University of Social Sciences

2020 – 2023
Associate Faculty, Singapore University of Social Sciences

2008 – 2023
Managing Director (Southeast Asia), Wearnes

2013 – 2022
Project Advisor, UOB-SMU Asian Enterprise Institute

2000 – 2007
General Manager, Jardine Cycle & Carriage

Selected Publications

Kwan, V. & Wong, J. (2022)
The Fundamentals of Luxury Branding, The Branding Journal.

Kwan, V., Crabie, J., Morales, X., Pathare, A., Steyaert, L., Zorn, P. & Wong, J. (2021)
The Three Themes of Luxury – Testing a Practical Model for Luxury Brand Managers. Australian and New Zealand Marketing Academy Conference, Melbourne, Australia.

Kwan, V. (2020)
The Neglected Folks Shaping Word of Mouth for Your Brand on Social, Marketing Magazine.

 

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