Associate Professor Amy Wong

Selected Publications

Refereed Journals:

• Wong, J. and Wong, A. (2024). “Consumer resistance to service robots: A stressor-based perspective on engagement and wellbeing”, Journal of Consumer Marketing, forthcoming.
• Junus, J. L. and Wong, A. (2024). “Investigating brand experience and corporate social responsibility: Unraveling green brand insights for sustainable consumer behavioural outcomes”, International Journal of Applied Management Science, forthcoming.
• Wong, A. and Wong, J. (2024). “Service robot acceptance in museums: An empirical study using the Service Robot Acceptance Model (sRAM)”, Journal of Services Marketing, 38(5), 619-635. https://doi.org/10.1108/JSM-05-2023-0183
• Lee, A. and Wong, A. (2024). “Examining the contextual and individual factors that influence employees’ work engagement and taking charge behaviours”, International Journal of Management and Decision Making, 23(6), 701-726.
• Wong, A. and Wei, J. (2023). “Persuasive cues and reciprocal behaviours in influencer-follower relationships: The mediating role of influencer defense”, Journal of Retailing and Consumer Services, 75, 103507. https://doi.org/10.1016/j.jretconser.2023.103507
• Wong, A. (2023). “How green sustainability efforts affect brand-related outcomes”, Asia-Pacific Journal of Business Administration, https://doi.org/10.1108/APJBA-03-2023-0104.
• Lee, T. and Wong, A. (2023). “Factors influencing the adoption of mobile app during the COVID-19 pandemic”, International Journal of Services, Economics and Management, 14(4), 376-395. DOI:10.1504/IJSEM.2022.10053507.
• Parumal, K. and Wong, A. (2023). “Examining work from home practices during the COVID-19 pandemic in Singapore: Predictors of motivation and productivity”, International Journal of Management and Decision Making, 22(3), 237-260. DOI: 10.1504/IJMDM.2023.10049484.
• Wong, A. (2023). "Understanding consumer brand love, brand commitment, and brand loyalty", Journal of Relationship Marketing, 22(2), 87-114. https://doi.org/10.1080/15332667.2023.2173937
• Wong, A. (2023). “How social capital builds online brand advocacy in luxury social media brand communities”, Journal of Retailing and Consumer Services, 70, January, 103143. https://doi.org/10.1016/j.jretconser.2022.103143
• Wong, A. and Hung, Y. C. (2023). "Love the star, love the team? The spillover effect of athlete sub-brand to team brand advocacy in online brand communities", Journal of Product and Brand Management, 32(2), 343-359. https://doi.org/10.1108/JPBM-01-2022-3824
• Wong, A. and Chung, S. W. (2023). “Retaining consumer engagement in online retail brand communities”, International Journal of Retail and Distribution Management, 51(8), 1010-1026. https://doi.org/10.1108/IJRDM-09-2021-0413
• Ho, S. and Wong, A. (2022). “The role of customer personality in premium banking services”, Journal of Financial Services Marketing, March, https://doi.org/10.1057/s41264-022-00150-3
• Haque, M. and Wong, A. (2022). “Antecedents of m-commerce satisfaction and purchase behaviour in the footwear industry”, International Journal of Electronic Marketing and Retailing, 13(3), 259-279. https://doi.org/10.1504/IJEMR.2022.123938
• Wong, A. and Lee, M. (2022). “Building engagement in online brand communities: The effects of socially beneficial initiatives on collective social capital”, Journal of Retailing and Consumer Services, Volume 65, 102866.
• Wong, A. and Haque, M. (2022). "Understanding the brand and website effects of online loyalty: A mediation perspective", Journal of Marketing Management, 38(3/4), 333-368. DOI: 10.1080/0267257X.2021.1949378
• Weyers, J. and Wong, A. (2021). “Factors leading to global virtual team success”. International Journal of Business Excellence, Volume 24(4), 502-518.
• Wong, A. (2021). “The nature of peer-initiated brand communities on social media platforms”, Journal of Consumer Behaviour, pp. 1-19. https://doi.org/10.1002/cb.1978
• Phayaphrom, B., Wong, A., and Bhandar, M. (2021). “The SME survival model for the technology transformation era”, Journal of Management Information and Decision Sciences, 24 (7), pp. 1-8.
• Wong, A. and Waldner, T. (2021). “Chinese managers’ time management disposition in first-tier cities in China”, International Journal of Management and Enterprise Development, Volume 20 (1), 17-33. DOI: 10.1504/IJMED.2021.113638.
• Lee, C. and Wong, A. (2021). “Antecedents of consumer loyalty in ride-hailing”, Transportation Research Part F: Traffic Psychology and Behaviour, 80, July, pp. 14-33.
• Wong, A. and Sixl, K. (2020). “Empowering women leaders for work integrated e-learning: Social changes and persistent challenges”, International Journal of Advanced Corporate Learning, 13(4), 42-56.
• Wong, A. (2020). "Consumer perceptions of service convenience in hedonic and utilitarian retail settings", Journal of International Consumer Marketing, 33(4), 452-470.
• Wong, A. and Jeganathan, A. (2020). “Factors that influence e-learning adoption by international students in Canada”, International Journal of Management in Education, 14(4), pp. 453-470.
• Wong, A. and Rinderer, P. (2020). “Customer perceptions of shared autonomous vehicle usage: An empirical study”, International Journal of Automotive Technology and Management, 20(1), pp. 108-129.
• Wong, A. and Sixl. K. (2017). “Examining the effectiveness of corporate e-learning in global talent management”, International Journal of Advanced Corporate Learning, 10 (2), pp. 4-18.
• Wong, A. and Sixl. K. (2017). “The importance of e-learning as a teaching and learning approach in emerging markets”, International Journal of Advanced Corporate Learning, 10 (1), pp. 45-54.
• Sixl, K. and Wong, A. (2015). “Examining students’ perceptions of e-learning in a women-only environment”, International Journal of Advanced Corporate Learning, 8 (4), pp. 4-7.
• Wong, A. and Sixl, K. (2014). “Online executive education for women leaders”, International Journal of Business and Economics, 9 (2), pp. 215 - 221.
• Wong, A. and Dean, A. (2009). “Enhancing value for Chinese shoppers: The contribution of store and customer characteristics”, Journal of Retailing and Consumer Services, 16 (2), pp. 123-134.
• Williams, J. and Wong, A. (2009). “The efficacy of the final examination: a comparative study of closed-book, invigilated exams and open-book, open-web exams”, British Journal of Educational Technology, 40 (2), pp. 227 - 236.
• Zhou, L. and Wong, A. (2008). “Exploring the Influence of product conspicuousness and social compliance on purchasing motives of young Chinese consumers for foreign brands”, Journal of Consumer Behavior, 7 (6), pp. 470 - 483.
• Sixl-Daniell, K., Williams, J. and Wong, A. (2006). “A quality assurance framework for recruiting, training (and retaining) virtual adjunct faculty”, The Online Journal of Distance Learning Administration, Spring,
• Wong, A. and Sohal, A. (2006). “Understanding the quality of relationships in consumer services: A study in a retail environment”, International Journal of Quality and Reliability Management, 23 (3), pp. 244-264.
• Wong, A. and Zhou, L. (2006). “Determinants of relationship quality: A conceptual model and empirical investigation”, Journal of International Consumer Marketing, 18 (3), pp. 81 - 105.
• Wong, A. (2004). “The role of emotional satisfaction in service encounters”, International Journal - Managing Service Quality, 14 (5), pp. 365 - 376.
• Zhou, L. and Wong, A. (2003). “Consumer impulse buying and in-store stimuli in Chinese supermarkets”, Journal of International Consumer Marketing, 16 (2), pp. 37 - 53.
• Wong, A. and Sohal, A. (2003). “A critical incident approach to the examination of customer relationship management in a retail chain: An exploratory study”, Qualitative Market Research: An International Journal, 6 (4), pp. 248 - 262.
• Wong, A. and Sohal, A. (2003). “Examining the service quality-customer loyalty relationship: Differences between city and country retail districts”, International Journal - Marketing Intelligence Planning, 21 (5), pp. 292 - 304.
• Wong, A. and Sohal, A. (2003). “Service quality and customer loyalty perspectives on two levels of retail relationships”, Journal of Services Marketing, 17 (5), pp. 495-513.
• Wong, A. and Sohal, A. (2002). “Customers’ perspectives on service quality and relationship quality in retail encounters”, International Journal - Managing Service Quality, 12 (6), pp. 424-433.
• Wong, A. and Sohal, A. (2002). “An examination of the relationship between trust, commitment and relationship quality”, International Journal of Retail and Distribution Management, 30 (1), pp. 34-50.
• Wong, A. (2000). “The management of customer relationships in the service industry”, International Journal of Customer Relationship Management, 3 (1), pp. 77-94.
• Petrovic-Lazarevic, S. and Wong, A. (2000). “Fuzzy control model in the hospitality industry”, International Journal of Agile Management Systems, 2 (2), pp. 156-162.
• Wong, A., Dean, A. and White, C. (1999). “The impact of service quality on customer loyalty in the hospitality industry”, International Journal of Customer Relationship Management, 2 (1), pp. 81-89.
• Wong, A., Dean, A. and White, C. (1999). “Customer behavioural intentions in the hospitality industry”, Australian Journal of Hospitality Management, 6 (1), pp. 53-60.
• Wong, A., Dean, A. and White, C. (1999). “Analysing service quality in the hospitality industry”, International Journal - Managing Service Quality, 9 (2), pp. 136-143.

Book Chapters:

• Wong, A. (2023). Delivering Service Innovation in a Digital World. In Lee, Y. H. and Wong, A. Leading in a Digitally Disruptive World. World Scientific Publishing Co, Singapore.
• Wong, A. and Chia, A. (2023). "New retail in a post-covid world", In Low, L. and Lee, Y. H. Covid19 New Normal. World Scientific Publishing Co, Singapore.
• Wong, A. and Yuen, K. (2020). “Authentic e-Learning perspectives from online facilitators in a developing country”, In Auer M., Hortsch H., Sethakul P. (eds). The Impact of the 4th Industrial Revolution on Engineering Education. ICL 2019. Advances in Intelligent Systems and Computing, vol. 1135. Springer, Cham, 77-85.
• Wong, A. and Bedi, K. (2018) “Quality assurance at U21Global”, In Mariasingam, M. A., Smith, T. W. and Gibson, C. C. Quality Assurance in Open and Distance Learning: Global Approaches and Experiences, Smashwords, Chapter 13.
• Wong, A. (2006). “Retail merchandising: An insight into the elements of the retail store environment”, In Tan, T. W. Asian Retailing: Trends, Challenges, Strategies, Pearson Prentice Hall, Singapore, pp. 205-225.
• Wong, A. (2006). “Retail service strategy: Wal-Mart’s entry into China”, In Tan, T. W. Asian Retailing: Trends, Challenges, Strategies, Pearson Prentice Hall, Singapore, pp. 229-256.