BSc Business Analytics

Overview

Meet the Head of Programme at our online dialogue session via Zoom and have your questions answered! -    Session-SBIZ-A1: Friday, 07 March 2025, 12.00pm – 1.00pm [ Find out more and register now! ]

Singapore is fast developing into a globally competitive knowledge-based economy that thrives on the availability of information and knowledge. With the explosive growth in data, there is a growing demand for graduates who are able to harness the data for business decision making. 

The BSc in Business Analytics equips students with the ability to apply appropriate analytics techniques so that business data can be transformed into valuable information. This in turn helps organisations to improve operational performance, enhance customer engagements, and identify new opportunities to steer the organisations forward. 

The programme offers a balanced curriculum that covers essential business modules as well as data analytics. Armed with a solid foundation in business fundamentals and relevant data analytics skills, students are equipped to pursue a minor programme (e.g., Information and Communications Technology, Financial Technology, Marketing, Accountancy, etc.) to further specialise in their chosen field.  

The final-year students are required to complete a comprehensive project that puts their business analytics skills and knowledge into practical application. Hence, graduates acquire the ability to perform a broad range of tasks needed for data-driven businesses. 

Unique Features of the Programme 
Our programme offers an immersive learning experience where real-world data and examples are seamlessly integrated into our applied learning approach. Each year, we host students from JCs and Polys for a hands-on training workshop, and take part in the Analytics and Visualization Challenge. If you are interested in joining us, please visit this page for more information. 
 
Our current students have the opportunity to showcase their innovative applied projects at the annual Analytics Innovation Forums. Additionally, our vibrant Business Analytics Student Interest Group actively organises enriching workshops and activities that promote both learning and bonding. Don't miss out on their latest newsletters here.

Certification Opportunities:

• AI for Industry: Students can earn certificates from AI Singapore by completing the "AI for Industry" course. These certificates are recognized as 5 credit units of Major Elective within our programme. This exclusive opportunity is available only to students pursuing Business Analytics as their first major. More details are given in this file.
• Google Analytics Certification: Upon completing a Business Analytics Applied Project using Google Analytics, students can take the next step by sitting for the Google Analytics Certification exam. This certification not only validates your skills but also enhances your professional profile, setting you apart in the competitive job market.
• AWS Certified Machine Learning: Students also have the chance to earn the prestigious AWS Certified Machine Learning certification as part of their Major Electives, further enhancing their expertise and career prospects.

Our programme is not just about acquiring technical skills; it also emphasizes the development of interpersonal abilities essential for the analytics field. With our versatile programme structure, students can deepen or broaden their course selections, aligning their studies with personal interests and career aspirations.

Here are some examples of how this can be achieved:

Course Selection	Purpose	Possible Job Role
Information and Communication Technology (ICT)   Minor (30 cu)	Learn business and quantitative skills in analytics with accompanying hard skillsets in ICT.	Data Engineer, Data Analytics Consultant, ICT Analyst,  Machine Learning Specialists, Technical Analyst, etc.
Financial Technology Minor (30 cu)	Learn business and quantitative skills in analytics and then deepen in financial technology.	Fintech Analyst, Risk Analyst, Blockchain Analyst, Fintech Product Consultant, etc.
Marketing  Minor (30 cu)	Combine analytics with marketing to develop a diverse range of hard and soft skills for different industries and job roles.	Analysts in Digital Marketing, Customer Insights, Market Research, Products, and Sales, etc.
Free Electives (30cu)	Learn hard and soft skills in analytics and then deepen and broaden in other disciplines.	Marketing Analyst, Business Intelligence Analyst, Marketing Operations Analyst, etc.

The curriculum presented on this page is only applicable to students who enroll in the programme from the July 2023 Semester onwards. 

Students may pursue Analytics as a single major or in a combination with a minor.

In addition to the professional knowledge provided in this programme, SUSS offers an Integrated Pathway programme to develop interdisciplinary skills within the aviation industry. This Integrated Pathway programme, through collaboration with the Singapore Flying College (SFC), supports students in obtaining a bachelor’s degree in this programme and acquiring a Civil Aviation Authority of Singapore (CAAS) Commercial Pilot Licence (CPL) concurrently.