SUSS Brand Hub

Step into a refreshed brand experience with SUSS. We have launched our next brand chapter, guided by our enhanced vision, mission and values, to gear towards our strategic growth to further connect with and impact our learners, industry and society.
SUSS Brand Proposition SUSS Logo and Colours SUSS Brand Personality
SUSS Logo
The SUSS logo is the single most iconic element of our brand. It is carefully crafted to represent SUSS and what we stand for and the value we bring to the world.
Our Logo Significance
The SUSS logo marries the acronym of the University with its full name for a simple but strong brand identity. The rounded bespoke letters lend a subtle proprietary quality. It is strong and clean and made unique with the combination of the letters with three dots. The rounded font draws a parallel with the University’s professional yet dynamic and grounded personality. The three dots of the letter ‘U’ highlight the key tenets of SUSS' well-rounded education, representing ‘Head’, ‘Heart’ and ‘Habit’. The ‘U’ further signifies education, growth and progression, as well as point to the stakeholders we serve.

Download SUSS Logo

The integrity of the SUSS logo should be maintained at all times. Always reproduce the logo from the digital master artwork. Never attempt to modify or reconstruct it in any way.

SUSS Logo
SUSS Logo Guideline
Exclusion Zone
The exclusion zone is the minimum area of space around the logo that must always remain clear of any graphic elements or text. To ensure the exclusion zone is maintained around the logo for legibility and prominence, photos, text and graphic elements must follow the guidelines illustrated here. Apply at least half of the width of letter ‘S’ as a measuring tool to maintain a clear space around the entire lockup construction.
Minimum Size
Our brand logo reproduces well in most sizes. To maintain full legibility, never reproduce the logo smaller than the prescribed minimum sizes stated. There is no maximum size limit but apply discretion when sizing the logo. It should never be the most dominant element on the page but instead should live comfortably and clearly as an identifying mark.
SUSS Colours
Our visual language revolves around the bold and bright colour palette - reflecting our sincerity, maturity and optimism in an impactful manner. It also represents an inquisitive and positive attitude towards lifelong learning.
Primary Colours
SUSS Blue communicates significance, importance and confidence, reflecting the university’s core belief that everyone has the right to a good education and a brighter future. The colour is also associated with intelligence, stability and unity, qualities that represent our university.

SUSS Red represents strength, power, determination and passion, qualities that relate closely to humanity which is at the heart of social sciences. The colour also inspires action and confidence – traits that SUSS hopes to instil in our students.
Secondary Colours
Our secondary colour palette complements the primary SUSS colours and reflects our vibrancy and energy.